Digital Marketing Executive job in Scotland

Microsoft

Digital Marketing

  • 3 Vacancy
  • Scotland
  • Verified
  • AvailabilityFull Time
  • Experience4+ Years
  • CTC£ 39,000/Yr
  • Posted On20 Jun 2019

Digital Marketing Executive at Microsoft in Scotland

Job Description

The role of SEO Analyst is to maximize the volume of inbound organic traffic from search engines to a website. He/ She will be responsible for implementing SEO and social media strategies for Free Press Journal. The SEO Analyst can quickly understand and support the online team with ideas for relevant content. He/ She should be familiar with SEO strategies involving - a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more.

Requirements and Abilities

Looking for smart, hardworking individuals who are very passionate about learning Digital Marketing. We are looking for graduates who are comfortable with reading and writing in English. Past experience in DM is preferred but not mandatory. Key skills required: SEO (Websites, WordPress sites & YouTube Videos) and Google Analytics.

Responsibilities

Produce detailed reports on the SEO performance Perform ongoing keyword discovery, expansion and optimization Research and implement search engine optimization recommendations Research and analyze competitor advertising links Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed code Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Establish the right site structure, internal linking strategy, navigation and content presentation to drive optimal SEO performance across each of our brands and domains. Work closely with the content and marketing teams to deliver content and social campaigns that fulfil your SEO strategy. Have a daily obsession with SEO performance across sites and constantly seek to react to changes in search behaviours and keyword trends. Take care company's social media channels (Face book, Twitter) in terms of daily postings, responding queries. Make sure that social channels are active and responsive._

About Microsoft

Website: https://www.microsoft.com/

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